Marketing and Merchandizing
SRBA event participants have a wide variety of Marketing and Merchandizing experience. Whether you do it yourself or hire a professional, having the basics on how things work never hurts.
Marketing segments held at SRBA events have addressed branding, labeling, food photography, packaging, advertising basics, social media, and much more.
Merchandizing has become an easy source of revenue for many retailers and, in some cases, aids in expanding your brand. Our Retail Member led segments have addressed areas of Gift Merchandise, Coffee, and Clothing from their research and experience. We've had representatives from these suppliers address our groups as well. We talk about where to source products, display methods, what sells/what doesn't, and realistic ideas on start up/maintenance costs.
Have you done research on a new revenue source for your business you'd be willing to share with other members? Have you seen a presentation in your local business community you think other business owners would find just as informative? Does your company offer free merchandizing or marketing education for it's customers? We would love to hear from you. Please contact the SRBA office to discuss your ideas.